Walmart s Success Of The Global Market - 1332 Words

Walmart s Success in the Global Market In terms of ‘Identify Basic Appeal’ which concerns suitability of climate, restriction on certain items, access to material, and others – Walmart has used this step of the market screening process for much of its international business ventures (Wild and Wild, 2013, p.301). For instance, in Brazil the tropical temperature (which normally does not fall below 20 °C throughout the year) – has apparently influenced the type of apparel that the company sells in its stores (World Travel Guide, 2016; Walmart, 2016). Because, within the stores of Walmart in Brazil, one can find clothing made from fabric - as in, cotton and linen, which are material suited for the warmer weather found in Brazil (Walmart, 2016). Whereas, for a country like Canada – within Walmart stores, clothing can be found that are tailored for each of the four seasons, thus one will be able to find winter jackets and shorts in line with the seasons that they are most suited for. As for r estricted items, in Ontario (Canada), since the retailing of liquor presently falls under the purview of the Liquor Control Board of Ontario (LCBO) - one would not find alcohol base beverages on the shelves of Walmart or being marketed by the entity (Alcohol and Gaming Commission of Ontario, 2010). However, on the websites of Walmart in the US, there are several options available as it relates to the purchase of alcoholic beverages (Walmart, 2016). As it relates to access to material, whenShow MoreRelatedWalmart International Segment Of Walmart1553 Words   |  7 PagesWalmart International segment First, Walmart is the largest retailer in United State of America and also Walmart is the largest retailer in the world. Wal mart has branches in all states in US., and more than 11,000 stores in 28 countries as 65 banners that people know. 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Walmart stuck with their American way of marketing their products to the Korean consumers (BerfieldRead MoreGlobalization of Wal-Mart1177 Words   |  5 PagesDerek Moore 9/13/12 GEB3356, Omanwa Minicase: â€Å"The globalization of Walmart† As the world’s largest retail store in the world, Walmart wants to be in every market that they can be prosperous in. They know they rule the United States market, so why not try to expand overseas and dominate those markets as well. Now that they have reached limits on expansion here in the U.S., the next step was to test the water in other nations. As they began to go international, there were many critics saying theyRead MoreSustainability and Walmart1602 Words   |  7 Pagesï » ¿ Walmart Stores, Inc. Strategic Initiative Preston Burrell, Sue Ford, Ketia Francois, Chris Hiniker, George Lance FIN370 July 29, 2013 Laura Haase Walmart’s Strategic Initiative Strategic planning is a goal of most if not all companies that exist. Some may use this form of planning on a small scale and meet about things such as improving satisfaction ratings or improving the company’s website. Others meet about larger goals that can change and improve the image and brandingRead MoreCase Study : The Walmartization Of America1416 Words   |  6 PagesThe Walmartization of America Introduction Walmart is the world’s largest retailer with more than 4,300 stores in the United States and over 8,000 worldwide, with global scales topping $400 billion in 2009. It plays a vital role in the U.S economy. Walmart success includes: low–wage labor, Limited health benefits, and leveraging of government subsidies. The company s controlling family, the Walton’s, is the richest family in America, with nearly $150 billion in wealth. That is more than the totalRead MoreWalmart : The World s Second Largest Public Corporation1141 Words   |  5 PagesAccording to Fortune Global 500 list in 2013, Walmart is the world’s second largest public corporation in world. By 2012, the company employs 2.2 million associates worldwide and serves 200 million customers each week at more than 10,000 stores in 27 countries (History Timeline, 2013). David Glass, the CEO of Walmart, states out the two objectives that they focus on: I. Providing the customers what they want, when they want it, all at a value. II. Treating each other as we would hope to be treatedRead MoreAnalysis And Evaluation Of Walmart1158 Words   |  5 PagesI. BACKGROUND Walmart the supercenter giant was founded in Rogers, Arkansas in 1962(Walmart). Founded by Sam Walton with his visionary leadership and along with his associates they focused on helping consumers and communities to save money and live better (Walmart). The successful retail giant has been known to dominate markets and operate on global efficiencies. Walmart operates in 27 countries with more than 11,000 stores serving more than 2 million consumers worldwide (Walmart). The economic satisfaction